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What do Fitness-singles.com, Match.com and Loopylove.com all have in common? They fool their website visitors into believing their sites are ‘FREE’ to use.
Match.com run a Google adword campaign with the headline ‘Free Online Dating’. Fitness-singles.com have a Google adword campaign which states ‘Free Subscription’. Looplove.com have a Google Adword campaign again stating ‘Free Online Dating’.
There is nothing that irritates me more than websites which uses false or misleading advertising in order to entice web surfers to join their websites. What the unsuspecting webusers don’t realise is that it may be ‘Free to join’ but not ‘Free to use’.
What ordinarily happens when you join these sites is that having taken time to complete your profile, you find a profile of a guy / girl you’d like to contact and you click on ‘send message to this user’. You are then diverted to a ‘subscription’ page and asked for your credit card details and end up having to fork out circa $40 a month to be able to send messages to other users.
I have also uncovered ‘dirty tactics’ employed by dating sites other than those mentioned. These sites focus on members who have joined but not yet paid. Usually what happens is that a ‘non paid’ member will receive an email from a stunningly beautiful woman / handsome guy. These ‘characters’ are fictitious, created purely to fool the user into paying a subscription to be able to respond to the email. Thus what happens? The ‘non paid’ member pays in order to contact these people but when they contact them after paying they get no response.
Take Fitness-singles.com. Fitness singles.com project themselves as the site to meet local singles into fitness. But are Fitness singles.com effectively stating that people who are not fit are not welcome? Certainly it seems to be insinuated implicitly. Therefore I state facetiously that an accurate ‘Google Adword Campaign’ for Fitness Singles should state;
Paid Dating For Non Fat People
Slim Photo Personals, Paid Subscription, Non Fat Singles
I think its disappointing that Google does not perform random checks on companies using Google Adwords in order to check the accuracy of their description. At the very least web surfers should be able to flag ‘Adwords’ ads which are not a true representation of the advertised service.
I think if this were to be introduced websites such as Match.com, Fitness-singles.com and Looplove.com would be a lot more precise with their advertising and not resort to misleading unsuspecting web surfers.
If however you want to try something refreshingly different, and meet people who have similar interests to you, join a service which is “100% FREE to Join and Use”. The service is Hobeze.com – The Likeminded Network